“Hey, Sailor!”: Performance and Makeovers Draw Crowds

By Madeline Motamednia

This past Memorial Day Weekend  at 3rd Street Promenade in Santa Monica, California, Mac Cosmetics hosted a unique event to evoke excitement over the launch of their “Hey, Sailor!” summer bronzing and color collection. Over 500 people lined up throughout the weekend to have their makeup done by a professional MAC makeup artist. MAC had an elaborate visual display for their new collection, which included a stage that showcased live tap dance performances and lessons taught by choreographer Karl Warden.  MAC drew in a massive crowd as participants flocked to the nearby MAC store to purchase the products that the makeup artists used on them.