Persian Disneyland in the O.C.

Persian Culture Through The Lens Of American Consumerism

by Naveed Afshar

I recently visited Wholesome Choice, a popular Persian-owned grocery store on Culver and Michelson. ‘Disneyland for Persian parents’, according to my brother, Wholesome Choice is an intriguing blend of the typical, overstimulating surplus we experience in American grocery stores compounded with an undeniable brush stroke of Persian Culture. With hookah supplies by Windex, yogurt drinks by Chiquita juice drinks, this market features aspects of both cultures that my photos can only attempt to capture.